| If you are
unaware of the following facts, you will benefit from
this program
86% of women look at price tags when they shop
compared to 72% of men.
65% of male shoppers who tried something on bought
it, compared to 25% of female shoppers.
Men always move faster than women through a
store's aisles.
Conventional wisdom is, sell to the women, close
to the man.
When a woman is in a store with a man, she'll
spend less time there than when she's alone, with
another woman or even with children.
In mixed marriages, 22.7% of women out-earned
their male partner.
Women are persuaded to buy a product if it makes
her life easier, safer, or cost effective.
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